Have you ever heard that any duplicate content material is a Google no-no?
Are you anxious that repeating the identical sentences (or paragraphs) throughout your website can have dire Google penalties?
You’re not alone. I acquired this query final week…
Is there a suitable proportion for duplicative content material that I can set for every weblog submit?
I write a weblog submit for a small regulation agency as soon as per week. When accomplished, I run all of the weblog posts that I write by way of two separate plagiarism filters to see what comes up as duplicative content material and what the share is. I’m unsure if there’s a suitable proportion — say 10% or 12% — that I can set as a benchmark. I don’t need the legal professional for whom I weblog to get a Google penalty primarily based on duplicative content material.
Additionally, would that acceptable proportion embrace the decision to motion — “if in case you have a authorized concern, name so-and-so at 000-0000 for a free session.”
Right here’s the take care of duplicate content material…
Again within the website positioning previous days, duplicate content material was was as widespread as that horrible “Any person That I Used to Know” music by Goyte again in 2012.
It was all over the place.
For example, folks would write one article a few common subject, swap out the keyphrases, and create a number of articles. The articles have been precisely the identical (or very comparable) — however the keyphrase focus was totally different.
For example, one “how you can purchase trainers” article could be spun into a number of articles like:
“The right way to purchase ladies’s trainers”
“The right way to purchase males’s trainers”
“The right way to purchase youngsters’s trainers”
“The right way to purchase youngsters’ trainers”
You continue to see this system used for native touchdown pages. What number of instances have you ever seen one thing like a [plumbing in Bellingham, WA] web page with the very same copy as a [plumbing in Mount Vernon, WA] web page?
And no, it’s not a wise method. Google says creating doorway pages is dangerous, m’kay.
(As a facet word, constructing native touchdown pages is a wonderful technique when you do it the suitable approach. Right here’s some further info.)
However, what about when you use the identical turn-of-phrase on a number of pages?
Or, if it’s a must to embrace a authorized disclaimer on the backside of each web page?
Or, if in case you have the identical (or comparable) calls-to-action on a number of pages?
Are you going to get slapped by a penalty by huge G? Or see your website kicked out of the index?
Right here’s why…
Google understands that websites could have duplicate content material points due to authorized necessities or content material platform points. Google even recommends workarounds for widespread eventualities (for example, how you can deal with boilerplate copy.)
These points aren’t best — and will mess up the website positioning outcomes you need — however they gained’t get you in hassle.
On the identical time, this isn’t a free go to spam in every single place. Google’s not down with something misleading. In reality, Google states,
“Duplicate content material on a website just isn’t grounds for motion on that website except it seems that the intent of the duplicate content material is to be misleading and manipulate search engine outcomes.”
All of it boils all the way down to intent.
So sure, it’s secure to have some “duplicate” content material scattered all through your pages. Not less than from Google’s perspective.
Having stated that, you might need to take a peek to see if a few of your duplicate content material is clunking along with your target market. It’s possible you’ll discover that mixing up your CTAs and altering a few of your similar-sounding content material might seize some conversion positive factors.
What do you suppose?
Have you ever heard that any content material duplication — even only a few phrases — was a no-no? Depart a remark and let me know!