Likelihood is, you’ve heard about ChatGPT’s AI expertise and its capacity to crank out every part from break-up texts to faculty essays.
As content material writers, we might smugly chortle at AI content material and all its errors. “Robots aren’t coming for my writing job. ChatGPT can’t do what I can do.”
I ask you this with all of the love in my coronary heart: Are you positive?
Right here’s why…
If you happen to work with smaller companies that wrestle to pay your charges month-to-month — or that grumble at paying $100+ for a weblog publish — the free (or the paid $20/month model) of ChatGPT will sound like a no brainer.
Particularly if the shopper doesn’t perceive how your writing helps make them cash.
If you happen to’ve targeted on likes and feedback — not conversions — a shopper might imagine {that a} robotic might simply do your job.
If the shopper provides you keyphrases and also you write “search engine marketing copy” round them, your shopper might imagine AI might do the job cheaper and higher.
And that’s a you downside.
As a result of the shopper is true — in case your content material isn’t positioning, making them cash, or actively participating with an viewers (which ties again to cash) — a robotic could also be a greater various.
It gained’t be excellent, however it should in all probability get related outcomes for much less cash.
However right here’s the choice…
If you happen to’re capable of present your shopper that your weblog posts drive Google visitors (which ultimately drives conversions), you’re in a significantly better place.
Your content material drives income. It’s tougher to argue with that.
Plus, positioning your self as a strategist makes you extra invaluable — and lets you cost extra.
In spite of everything, if ChatGPT is right here to remain, why not be the one who advises shoppers on how you can use it appropriately and discover methods to fold it into their total technique?
There could also be some repetitive content material duties higher served by ChatGPT (mixed with some human modifying, after all).
Sure, you’d nonetheless write content material — particularly gross sales pages and weblog posts designed to place, interact, and convert.
ChatGPT can spew out phrases. A few of them are even good phrases. However they aren’t one of the best phrases for YOUR viewers.
Solely you (and your shopper) know that.
Can you continue to be “only a author” in as we speak’s ChatGPT world?
Sure, however you higher deliver one thing freakin’ superior to the desk.
Being “ok” isn’t ok anymore. You’ll be okay in the event you can write for industries that ChatGPT can’t serve effectively (like monetary, technical, or medical) or in the event you concentrate on thought management content material.
You’re golden in the event you can write top-positioned weblog content material that drives visitors and conversions.
You’ll all the time be capable of cost a premium for documented gross sales copy success — you’ve bought abilities and data that ChatGPT doesn’t have.
Plus, that is additionally the place good advertising comes into play. Case research showcasing your optimization abilities or specialised, customer-focused service choices can hold you “protected.”
In spite of everything, a multi-million greenback B2B firm in all probability doesn’t need ChatGPT writing their white paper.
If operating the enterprise aspect of your search engine marketing writing enterprise is hard and also you’re undecided how you can market your self or package deal companies — rent a coach. Spend money on your self. Spend the cash. Will probably be costly. Will probably be price it.
You possibly can thrive throughout unsure instances by working with somebody who can shorten your studying curve and make it easier to — or you’ll be able to endure in silence. It’s your selection.
I’ve had individuals ask how ChatGPT has affected gross sales of my search engine marketing Copywriting Certification coaching.
I puzzled how that was going to go too. 🤔
Thankfully, my gross sales have elevated, and there’s an uptick in “inform me extra” emails. It’s the identical with my personalized search engine marketing writing coaching companies too.
My guess is, writers are studying the robotic room and realizing they want extra superior writing abilities.
That’s a great name.
So what about you?
As a result of that is the time to decide. Are you going to compete with robots that can do all of the writing for $20/month?
Or are you going to step up, showcase your data and worth, and acquire the talents you have to compete?
In spite of everything, robots will solely take your jobs in the event you allow them to.
What do you suppose?
Are you apprehensive about our robotic overlords? Go away a remark!
