Over the past couple of weeks, I’ve gotten to know our AI mates.
Google has deemed me worthy sufficient to un-waitlist me and let me attempt Bard. I’ve subscribed to the paid model of ChatGPT. And I’ve been chatting with Bing Chat.
It’s been fascinating.
I’ve spent hours revising sucky prompts till I discovered good ones, pasting them into competing platforms, and reviewing the outcomes.
And I nonetheless really feel like I’ve a lot to be taught. Issues are altering so shortly that what’s true in the present day is probably not subsequent week.
And thus far, there’s one clear winner for search engine optimisation writers.
Listed here are ten issues that I’ve realized about how you need to use three AI writing instruments — ChatGPT, Bard, and Chat — in your search engine optimisation writing campaigns.
— I like Microsoft’s Chat — however being compelled to make use of their browser is a PITA that’s conserving me from utilizing it extra. Having mentioned that…
— I see Chat pulling closely from LinkedIn (which is sensible since they’re each Microsoft properties.) I requested Chat to put in writing an article about Heather Lloyd Martin’s Gradual Branding (one thing I solely speak about on LinkedIn.) Chat did it! Bard informed me it “didn’t have sufficient info.” Hmmm…
— Chat does cite sources, which Bard doesn’t routinely do (but.) I didn’t love all of the sources that Chat cited, however you not less than had one thing to overview.
— Talking of Bard, I discovered that it might write gross sales pages primarily based on the AIDA and PAS gross sales writing formulation. ChatGPT and Chat might do it too. Granted, they weren’t the perfect gross sales pages — however they supplied brainstorming concepts.
— I might even get suggestions on the gross sales web page by prompting “What’s lacking.” The response was surprisingly respectable, telling me to “add testimonials” and “add a way of urgency.” ChatGPT supplied extra and higher suggestions than Bard and Chat.
— I even examined the “what’s lacking” immediate on considered one of my current gross sales pages. The responses I acquired from Bard and Chat weren’t so nice. However, ChatGPT got here up with an thought I hadn’t thought of (a comparability chart graphic.) Candy!
— Talking of testimonials, Chat, ChatGPT, and Bard spit again totally made-up testimonials for the gross sales web page check. Even when I particularly informed it to put in writing a gross sales web page for the search engine optimisation Copywriting Certification Coaching (a identified entity.) There have been all types of actual testimonials Bing Chat, ChatGPT, and Bard might have used…however they didn’t.
— What’s weirder, the faux testimonials had been oddly much like those on my website. I didn’t instantly catch that they had been faux till I attempted remembering the precise individuals the copy referenced. (“Who was Sarah Jones once more?”) Had I been working quick and never paying consideration, it could have been simple to let the faux testimonials fly. (PS — WTF, faux testimonials?!?)
— Though I’m not digging the faux testimonials, I do dig how I can immediate Bard, Chat, and ChatGPT to create FAQ questions primarily based on the gross sales copy. Once I’m in “gross sales writing mode,” writing FAQs feels oddly complicated — so that is one immediate I’ll use a bunch.
— Certainly one of my search engine optimisation Copywriting Certification college students requested if ChatGPT was good for keyphrase analysis. I favor to make use of Semrush for analysis, however I double-checked whether or not our robotic overlords might differentiate between informational and buy search intent key phrases. The outcomes had been extremely disappointing…for Bard. “Inbound advertising and marketing” can be a crappy key phrase for a web page centered on search engine optimisation writing. ChatGPT and Bing Chat acquired it proper (though I don’t dig Chat’s sources.) Attention-grabbing.
So which AI writing instrument is the perfect for search engine optimisation writers?
ChatGPT by a mile — not less than proper now. Flipping browsers so I might use Bing Chat was annoying, however I discover Chat barely higher than Bard. Bard was simple to make use of however isn’t prepared for copywriting prime time but.
Having mentioned that, the always-available, higher, and sooner model of ChatGPT prices cash. It is sensible for me to subscribe as a result of I must check it out and advise my college students and purchasers. It could not make sense for you.
In case you have the time to play with it, you might subscribe for a month and see whether it is worthwhile. In any other case, you possibly can grasp with the no-cost model for so long as attainable.
What do you concentrate on AI content material instruments?
Have you ever performed with ChatGPT (or considered one of its robotic mates?) Depart a remark and let me know!
Need search engine optimisation writing suggestions which might be actionable, enjoyable, and geek-speak free?
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