Have you ever heard that writing quick copy is spammy, and you need to all the time write a minimal of X phrases?
You’re not alone. Just lately, I obtained this query:
“What’s the minimal variety of phrases for a weblog submit?
I used to be advised a few years in the past that it was 300 phrases after which a few years after that I used to be advised the minimal needs to be 500 phrases. Anyway, not too long ago, I learn someplace that the minimal variety of phrases is 300, though, longer posts generally tend to rank higher.
I’ve been running a blog for an lawyer for about 2 years and ensuring that I hit the 500-word minimal however I’m questioning if, each as soon as in awhile, I can throw in a 300 or 400-word weblog with out creating website positioning issues.”
Quick reply — sure! There’s an enormous false impression about phrase depend and what Google “needs to see.”
Let’s break it down.
As soon as upon a time, you possibly can get nice Google rankings by writing quick, crappy content material. Individuals would create poorly-written 100-word “articles” that repeated the key phrase time and again — and people articles would truly place (!)
Actually, quite a lot of massive firms moved their content material manufacturing offshore to non-English talking nations. Though these writers did their finest, they have been paid (little or no) on quantity — not on worth. The consequence was usually fairly horrible.
Then, Google made a sweeping change and made it recognized that “skinny” content material was dangerous. This algorithmic replace, referred to as Panda, devastated websites that relied on poorly-written content material.
However right here’s the factor…
Though “skinny” content material is commonly quick, quick copy isn’t essentially dangerous.
“Skinny” content material and “quick” content material are two various things.
Right here’s extra info on what skinny content material is and how you can repair it.
Actually, Google mentioned in 2019 that phrase depend isn’t indicative of high quality.
Generally, what you’re writing solely wants 300 phrases to completely clarify the subject.
Possibly even much less.
The aim of good website positioning writing is to reply the readers’ question and to entice her to take the subsequent motion step. Including 200 extra phrases to achieve a legendary phrase depend “requirement” gained’t serve the reader and should detract from what you’re attempting to say.
So, don’t be afraid of quick copy. It could place.
BUT…
Know that quick copy positions for extremely particular queries — not broad ideas. Don’t count on a 300-word article to place for in-depth subjects like [how to take care of a kitten] or [content marketing strategies for 2020].
It gained’t. Nor will it absolutely reply your readers’ questions. That’s when longer content material comes into play.
Actually, this submit weighs in at barely lower than 500 phrases. Positive, I might have gone in-depth on the historical past of content material phrases counts, and mentioned why everybody wished quick copy again within the day.
However, that wouldn’t add a lot worth, wouldn’t it? 🙂
So sure, quick copy is OK.
What do you suppose?
Have you ever been requested to write down longer content material “for Google?” Go away a remark and let me know!
