Right here’s a trick query.
A weblog submit will get high search positions, however it solely drives about 100 guests from Google a 12 months. Of these, solely 15-20 flip into clients.
a. Delete the non-performing web page?
b. Rewrite the content material?
c. Have a good time? Are you kidding — the web page has a 15-20 % conversion charge!
Yup, the reply is C. Certain, you possibly can all the time tweak and check alongside the best way, however a 20 % conversion charge is nothing to sneeze at.
On the identical time, I’d have fully understood in case your first response was to delete or rewrite the web page.
You see, metrics will be difficult.
Folks can get hung up on the improper issues and fully ignore the awesomeness proper in entrance of them.
This “what would you do with this web page?” situation popped into my mind as I learn this text about how site visitors amount doesn’t all the time imply high quality site visitors.
I imply, I’m all for driving scads of site visitors to my web site. But when my content material efforts don’t convert or make me (eventual) cash, I can’t justify the time and expense outlay.
And neither are you able to.
(I’ve talked about this earlier than. My weekly content material roundups rocked and drove a lot of site visitors. I by no means made a dime from them, and I’m nonetheless coping with the weblog submit spam.)
That’s why I’d somewhat work smarter. Which typically means driving fewer people — however these people (such as you) are deeply all for upping their web optimization writing sport and what I’ve to say.
I’d somewhat discover “my folks” somewhat than attempt to appease the plenty.
Thanks for being my folks.
On the identical time, I’ve labored with purchasers who see a web page that’s “solely” driving a number of hundred people, so that they wish to begin pushing the delete button.
They’re not taking a look at lead charges or if a web page is essential to the trail to the settlement.
They’re taking a look at a small piece of the metrics pie with out balancing it with different information.
Don’t let this occur to you.
So, be cautious of utilizing Google site visitors (or an absence of Google site visitors) as the one indicator if a web page is “high quality” or price conserving.
At all times look deeper and examine additional.
What do you assume?
Has a consumer needed to delete a “low site visitors” web page with nice conversion charges? How did you deal with it? Go away a remark and let me know.