Think about that you simply determine to make getting rock-hard, six-pack abs a purpose.
Sadly, you recognize outcomes like that gained’t occur in a single day — or with out onerous work. You carry weights. You do cardio. You modify your consuming habits — all along with your one massive purpose in thoughts.
These elusive 6-pack abs.
Then, at some point, you carry your shirt and see 6-pack success. You’ve reached your purpose!
Your abs have arrived, they usually’re every part you’ve ever needed.
However right here’s the deal…
It’s not like these super-cut abs will stick round in the event you skip your exercise routine and eat a whole chocolate cake on the reg.
If that labored, I’d have switched to the “chocolate cake eating regimen” a very long time in the past.
If you wish to keep your abs of their present lower form, the work doesn’t go away simply since you’ve reached your purpose. You continue to have to keep up your meals and exercise techniques. You continue to have to search out new alternatives to problem your physique and to strive new issues.
Within the smart phrases of Roseanne Roseannadanna, “It’s all the time one thing.”
Guess what? It’s the identical factor along with your search engine optimisation content material technique
I’ve seen so many website house owners throw cash, time, and sources at an search engine optimisation content material technique initiative that sees nice success…
…however once they’ve reached their positioning purpose, the content material will get placed on the again burner.
Now that the corporate has seen success, the powers-that-be consider their Google positions are bullet-proof and can by no means dip beneath web page one. Regardless of how a lot they ignore their website.
(I’m taking a look at you, big-brand corporations.)
However right here’s the factor: that sort of hubris comes again to chunk corporations within the butt on a regular basis. Whereas they let their weblog wither on the Google vine and plan to “give attention to content material once more subsequent quarter when issues aren’t so busy,” their upstart competitor is making strikes towards them.
And sure, a brand new website can out-position an older website. I’ve mentioned earlier than how a brand new website could make an enormous splash, too.
Simply because you will have nice positions now doesn’t imply you may sit again in your laurels and take a content material trip. You continue to must do your content material sit-ups and eat E-A-T for breakfast. You continue to must crunch your writing muscle groups and rep out standout content material.
Don’t consider me? Right here’s what Google says (and also you’ve obtained to like the Saved by the Bell reference.)
So, have a good time your successes if you attain your rating milestones — however know that your Google work isn’t finished. There may be all the time new content material to jot down, previous content material to repurpose, and alternatives to “clean up” previous content material.
If you wish to keep these nice outcomes, you’ve gotta work it, child.
What do you suppose?
Have you ever labored for an organization that noticed nice outcomes…after which misplaced them as a result of they stopped writing weblog posts? Depart a remark and let me know!