I used to be speaking to a contract author the opposite day…
She was debating a contract alternative the place she’d have a secure quantity of ongoing work.
However, she’d must analysis subject concepts, conduct the keyphrase analysis, and create no less than two well-researched 2,500-word guides—each week. Plus, ideally, one or two shorter weblog posts.
That’s lots of content material for one individual to create. Each. Single. Week.
Her client-to-be tempted her by sharing how she’d “personal” the method and will create what would drive probably the most Google site visitors.
He was all concerning the Google site visitors. Within the prospect’s thoughts, extra content material (particularly long-form content material) revealed extra typically was the important thing to traffic-driving success.
Though he’s not appropriate, I perceive why he’d really feel that manner.
On the floor, it is sensible that scads of content material would all the time acquire elevated Google site visitors.
However, there’s one thing the prospect didn’t issue into his foolproof “extra content material is routinely higher” equation.
And that’s it’s not MORE content material that drives site visitors. It’s a rise in QUALITY content material that might drive extra site visitors.
And that one phrase makes an enormous distinction.
Let’s face it, how potential is it to crank out two pillar pages plus assorted weblog posts each single week?
The primary couple weeks, you’d most likely do okay — you’d be working on adrenaline and the novelty of all of it.
However then, take into consideration your writing high quality after the novelty and adrenaline wore off. You’d continuously be researching, writing, revising, and on an infinite content material creation hamster wheel.
You’d be drained. And you already know what occurs once you get drained.
Yup. The content material high quality suffers. You should still be cranking out 5,000 phrases per week. However you’re most likely not utilizing the perfect phrases.
And that’s an issue.
(Which is what I informed the author. You could possibly do it. However do you need to, particularly contemplating the long-term ramifications? She determined to show it down. I don’t blame her.)
Content material doesn’t routinely make a website higher until it’s good content material that drives focused site visitors.
Plus, good content material might not drive scads of site visitors. Some content material is so area of interest — particularly B2B content material — that it could solely entice a few hundred focused guests a 12 months. That’s okay. These readers are extremely focused.
Is content material frequency a rating issue?
Nope. There’s no proportion in publishing on daily basis “for Google.” Google’s John Mueller strengthened that content material frequency has nothing to do with site visitors. It’s not a rating issue.
Right here’s the Search Engine Roundtable write-up if you wish to be taught extra.
Plus, I talked about this just a few years in the past.
So, should you’ve pressured about needing a selected content material frequency “for Google,” you may loosen up.
It’s higher to give attention to making a sustainable content material creation plan than cranking out a bunch of content material “for Google.”
What do you assume?
Have you ever discovered that extra content material is best for Google? Would you tackle a job the place you needed to analysis and write that a lot content material each week? Head over to the web optimization Writing Ideas group and let me know!
