Think about this…
You determine so as to add a brand new ongoing challenge to your content material advertising and marketing plate each quarter.
Within the first quarter, you’d begin podcasting.
After that, you’d begin writing in-depth guides and asking influencers to advertise your content material.
By the third quarter, you’d create month-to-month webinars.
And on and on.
Sounds simple, proper? You’re making a strategic content material marketing campaign that reaches individuals throughout numerous contact factors.
However let’s stretch the timeline out a bit. By the second 12 months, you’d have eight ongoing content material tasks — all requiring technique, time, and psychological bandwidth.
And also you’d be including one thing new each quarter.
All of the sudden, the “strategic content material marketing campaign” is a recipe for burnout and shoddy work. You’re so busy feeding the content material monster that you simply don’t have time to chill out and cost your artistic mind — a necessity if you wish to preserve creating and writing.
Is it any marvel why a current examine discovered that 24 % of content material entrepreneurs had been “very or extraordinarily careworn?”
It’s as a result of we’re attempting to do a lot work in too little time — and never realizing the toll it’s taking up our psychological well being.
I convey this up as a result of Andrew Davis wrote a unbelievable article about “killing your content material to avoid wasting your self.” He stated:
“We’d get up every morning with a full tank of artistic gasoline, however each added process burns among the gas. Posting a witty tweet would possibly use solely a drop. Writing a weblog put up would possibly empty your complete tank.
We get cranky once we’re working on fumes and much more careworn, burned out, and exhausted once we’re pressed to maintain working when the tank is completely dry.”
His answer — and it may very well be thought of radical by some individuals — is to kill not less than two content material tasks earlier than beginning one.
That offers him the bandwidth (plus additional) to tackle the brand new process with creativity and zest.
Granted, some firms might take umbrage about canceling a content material advertising and marketing play, particularly if it’s well-established.
It may come all the way down to ego. Or stubbornness. Or concern of wanting “weak” by letting one thing go.
On the similar time, I’m keen to guess that a few of these “vital” content material advertising and marketing duties aren’t driving site visitors or making a living.
They’re simply issues they robotically do.
This content material conundrum is one thing I’m factoring into my very own enterprise. Now that I’ve began a brand new model, I’m experimenting with new advertising and marketing channels (good day, Instagram — you will discover me at @thatswhatheathersaid).
I’m additionally creating video posts that I’m importing to YouTube (which might be AMAZING to long-term readers who knew I used to be proof against video for years!).
That’s cool and all, however these extra duties take time. I’ve needed to contemplate what I ought to get rid of or reduce so I can provide my new enterprise ALL the love.
Killing my content material infants has been a problem. On the similar time, I do know I’ve to do it. I’ve carried out it earlier than.
So how do you determine which search engine optimisation content material duties to delete?
Ask your self…
Does the content material drive site visitors and earnings?
Does it match with the place your organization/model goes now?
Do prospects or prospects point out how a lot they prefer it?
Does it are inclined to place effectively or see numerous social love?
Are you writing it “for Google?” with out contemplating your audience?
And my private favourite…
Do you get pleasure from creating the content material, or is it like pulling enamel each time you sit down to jot down?
In any case, why create your individual hell and do one thing you don’t get pleasure from again and again and over?
Do away with it. Life is just too quick.
So, contemplate if there are areas the place you may streamline your content material marketing campaign and let issues go — even when the one purpose is that “I don’t wish to do that anymore.”
You’ll really feel so significantly better should you do.
What do you assume?
In the event you needed to get rid of a content material process RIGHT NOW, what would you kick to the content material curb? Go away a remark or head over to the Fb group and let me know!