Do you are feeling such as you’re on a content material creation hamster wheel, and there’s no finish in sight?
I hear you.
What in case you might create one massive piece of content material — and repurpose it into a number of mini-segments that could possibly be distributed by way of completely different platforms?
Jay Baer talks about this tactic, referred to as “content material atomization” (first coined by Todd Defen) in a Persuade and Convert weblog put up. Baer creates a brief, six-minute video discussing a phrase of mouth case examine. From that six-minute video, he’s capable of create 12 items of content material, together with:
LinkedIn video put up
Granted, some items of content material are small (as an illustration, a tweet.) Some take extra time — equivalent to creating weblog posts primarily based on the video.
However, by specializing in a single piece of superior content material, he’s capable of get extra traction (and see extra attain) than if he was to put in writing a number of weblog posts.
Jay Baer’s quote, which I really like, is:
“Don’t proceed to reinvent the wheel. Simply make extra variations of the wheel you already personal. Take your key items of content material and re-package tweaked variations to fill out your content material calendar.”
Content material creators are inclined to work arduous — however they don’t optimize their efforts.
We’re so busy pumping out weblog posts “for Google” that we overlook that cranking out a number of weblog posts isn’t the actual identify of the sport.
We optimize websites for a residing, however we don’t optimize our time.
In any case, our important purpose is to be in every single place our audience “lives” — and to do this within the best, most time-effective means.
Right here’s one other quote from Jay Baer that illustrates this level:
“It is advisable give your viewers an opportunity to search out your content material of their most well-liked channel and format and ship it them in a gradual stream over a time period. You possibly can’t merely put up an article and anticipate results in contact you.”
(Ah, for the nice outdated days when posting an article might instantly drive leads. Sadly, these days are lengthy gone.)
So, what does this imply to you?
How can YOU atomize your content material?
Positive, you could already tweet about your newest weblog posts and do some repurposing…
…however how are you going to flip this as much as a Spinal Faucet 11 and maximize the attain of every bit of content material you write?
That’s going to imply three issues:
Getting super-strategic about your content material era. Which will imply publishing much less so you possibly can write larger and higher content material belongings — belongings that may be repurposed (or atomized) in numerous methods,
Studying the place your audience hangs out, and,
Deciding find out how to slice and cube your content material and the place to put up.
Want concepts? This text outlines 49 ways you should use to atomize your content material advertising and marketing. Get pleasure from!
Does this variation the way you take a look at your content material advertising and marketing technique?
It adjustments how I take a look at mine.
In any case, most of my running a blog habits are 10+ years outdated. I’m used to publishing sure forms of content material on a sure day. Shaking issues up and blasting my content material into tiny bits might drive superb outcomes.
I’ll should attempt to see.
How about you?
Right here’s your content material repurposing problem…
Take into consideration how one can atomize content material on your personal website (or your organization’s website.) Try the record of 49 ways and select some that might be just right for you. In any case, you by no means know — a “only for the heck of it” experiment might drive some certified leads your means!
What do you assume?
What’s your favourite content material repurposing tactic? Depart a remark and let me know!