Since Apple Maps launched in 2012, that has been the massive query. As with the remainder of its enterprise, Apple doesn’t make it straightforward to determine the reply.
However whether or not you understand it or not, what you are promoting seemingly advantages from showing on Apple Maps, or maybe it doesn’t profit as a result of you have got ignored it?
I can’t inform you what number of purchasers we now have who’re Android customers and sometimes overlook Apple Maps even exists.
Nevertheless it does exist and it drives a ton of visibility for native companies, so let’s attempt to determine how many individuals use it, we could?
Final September, MomentFeed’s Eoghan Goeghegan estimated that 68 million adults within the U.S. have been utilizing Apple Maps not less than as soon as monthly.
Final week, none aside from Horace Dediu, one of many high Apple analysts, estimated not less than 1 billion customers around the globe:
Six years in the past Apple Maps was serving 5 Billion requests per week. (3x Google Maps on iOS.) I anticipate that to be double now and about 90% of iOS customers utilizing it or 900 million. Maps can be used on iPadOS and MacOS and WatchOS so I’d say 1 billion customers whole simply.
— Horace Dediu (@asymco) June 1, 2021
He uncared for to say utilization of Apple Maps on Automobile Play, which is supported by over 80% of all new automobiles within the U.S, in response to one survey, 23% of latest automobile purchaser respondents mentioned Automobile Play was a “should have”. This 12 months to date there have been roughly 4M new automobiles offered thus far. Utilizing the survey information implies a minimal of over 700,000 new car house owners utilizing Automobile Play to date this 12 months.
So it’s a giant quantity.
We will replace Eoghan’s math to take a shot at determining what number of adults within the U.S. are utilizing Apple Maps:
First we have to work out what number of adults within the U.S. are iPhone customers:
The latest census places the estimated U.S. inhabitants at 332 million folks
The most up-to-date information exhibits adults make up 77% of the inhabitants, so there are about 256 million adults
A Pew Analysis Middle survey confirmed 85% of U.S. adults personal a smartphone, so about 217 million folks.
Comscore experiences that as of January 2021, 52.4% of U.S. smartphone customers owned an Apple machine. That involves about 114 million iPhone customers.
Now let’s do some estimating backflips to try to provide you with our whole Apple Maps customers estimate:
In 2018, Waze said it had 30 million customers within the US. In the event that they stopped rising again then, utilizing the above iPhone penetration estimates, that might imply there have been about 15 million U.S. Waze customers on iPhones. My guess is Waze customers are more likely to be on Android, however Waze additionally seemingly grew its consumer base considerably since then, together with iPhone customers, so let’s follow the 15 million quantity. This can be a weblog put up in spite of everything 🙂
Let’s add one other 5 million iPhone customers utilizing different mapping purposes corresponding to Right here, and Mapquest, simply to be beneficiant. If we assume all grownup iPhone customers use a mapping app, that leaves 94 million customers to be divvied up between Apple Maps & Google Maps.
In 2015, Apple introduced that iPhone customers use Apple Maps 3x greater than Google Maps. Given how a lot Apple Maps has improved since then, mixed with the variety of teen iPhone customers who grew to become adults over that point, my guess is Apple Maps is now used nicely over 3x greater than Google Maps. However to be conservative, let’s follow 3x. That will imply that there are not less than 71 million grownup Apple Maps customers within the U.S.
Now after all that is simply math based mostly on what is probably going suspicious information, however I believe it’s protected to say that 71 million is the ground. If we assume Apple Maps has grown to 4x using Google Maps, then we’re closing in on 75 million. And this doesn’t embody children corresponding to my 17 12 months previous new driver who makes use of Apple Maps completely. And my guess is there are many Google Maps customers on the iPhone who unintentionally use Apple Maps not less than a few of the time. So I wouldn’t be stunned if penetration was north of the 90% Horace Dediu estimated.
So what number of grownup customers of Apple Maps are there within the U.S.? Solely Apple is aware of for certain, however I believe we’re protected at pegging it the variety of Apple Maps customers within the U.S. at someplace between 75 – 100 million adults.
So perhaps you would possibly need to guarantee that what you are promoting information on Apple Maps is appropriate?
Final week, MomentFeed hosted a dialogue between Eoghan and myself on what’s been happening with Apple Maps recently. You’ll be able to watch it at https://be part of.momentfeed.com/apple-maps-webinar.