Are you uninterested in bidding on jobs, solely to be informed you’re “too costly?”
Are you having issues making ends meet, and “feast or famine” mode is burning you out?
Yup, I hear you.
Job websites like Upwork are a simple strategy to bid on a number of initiatives. BUT, there’s a draw back…
Prospects are sometimes flooded with responses. Plus, many of us select content material writers on value — not expertise. Meaning you must decrease your costs to compete. Or, take what you will get…and wrestle within the meantime.
Neither possibility is nice.
Take into account discovering search engine marketing writing shoppers this manner, as an alternative…
Take into account the kind of website you need to write for, getting as particular as attainable (as an illustration, B2B websites promoting SaaS, periodontists, or healthcare threat administration.)
Then, go browsing and discover not less than ten websites that suit your necessities. There are 4 belongings you need to search for:
1. What does the positioning appear to be? If it seems like a selfmade website or a tiny enterprise, cross it off your record. They gained’t have the finances.
2. Does the corporate have a weblog that hasn’t been up to date shortly? Incredible! You’ll need to dig deeper. Cross the corporate off your record if there’s no weblog or if the posts learn like they have been written offshore.
3. How is the corporate’s search engine marketing content material? Are they leveraging all their search engine marketing writing alternatives? Are their posts positioning in Google?
4. Does the corporate have a social media presence? If that’s the case, how usually is it up to date? Are people engaged, or do the posts fall flat?
What’s your candy spot?
Look for a corporation that has blogged and posted on social, however the frequency slowed down or stopped. These people could have the finances — however what they don’t have is time.
That’s the place you are available.
You’ll need to contact these firms with a brief, pleasant observe and inform them how one can assist make their content material advertising lives simpler. Sure, this implies writing an unsolicited pitch electronic mail. (Scared? Take a look at Ed Gandia’s “heat electronic mail prospecting” system to see how simple it’s.) It’s value it.
Take into consideration how this helps you
Let’s put it on the market proper now: You’re going to get rejected. Most folk gained’t electronic mail you again. It will not be the proper time for the corporate to interact your providers.
BUT…that’s OK. Why?
You’re being proactive fairly than reactive.
As a substitute of bidding on jobs the place 30 copywriters (or extra) are lowballing the value, YOU management the dialog.
Once you provoke contact, your prospect isn’t evaluating you to the competitors. There isn’t a competitors.
What’s extra, whenever you’ve finished your analysis, you’re speaking to a consumer who understands the worth of excellent content material — and is ready to take a position. You gained’t have to teach them in regards to the significance of content material advertising. You gained’t must work for $5/web page.
Really feel scary? I get it. I like to recommend making an attempt out the method not less than as soon as and seeing what occurs.
In spite of everything, wouldn’t it’s good to work rather less…and make a bit extra?
What do YOU assume? Do you’ve a query for me?
Depart a remark and let me know. I’d love to listen to from you!
