That is the most recent version of our research on the state of the cell internet. This replace demonstrates the expansion of the cell internet final yr (2018) versus the desktop. We’ll additionally evaluate the most recent information to utilization ranges in 2016 and 2017. The stats on this and our prior research had been pulled from SimilarWeb and mirror U.S. site visitors throughout the net.
In 2018, 58% of web site visits had been from cell units
Cell units made up 42% of whole time spent on-line
Cell bounce price got here in at 50%
For reference, listed below are our prior years’ research:
The main points are within the charts under.
Adjustments to Our Information Assortment Methodology for 2018
Throughout 2018, SimilarWeb made some shifts in its information sources. For that purpose, the charts present the 2018 information separated from the 2016 and 2017 information. The brand new sources in 2018 have barely decrease cell utilization, however this doesn’t mirror an precise drop in cell utilization—only a change within the information sources used.
Nonetheless, SimilarWeb has one of many largest information samples on the internet, and was picked by Rand Fishkin as the very best device for getting information on internet site visitors. For that purpose, we’ll proceed to make use of SimilarWeb as the info supply for this research on an annual foundation.
Aggregated Stats: Desktop vs. Cell
The most typical stat that individuals speak about is the proportion of their visits that comes from cell units. Here’s a have a look at the proportion of visits websites get from cell vs. desktop for 2016, 2017, and 2018:
The info continues to indicate that for many websites, nearly all of their site visitors comes from cell units. This can be a important truth of life for all enterprise and media web sites.
It’s additionally attention-grabbing to think about whole time on web site. Here’s what we see throughout the three years:
Keep in mind, that’s the proportion of whole aggregated time throughout all visits for cell, in contrast with that of desktop. The overall time customers spend on websites when utilizing desktop units remains to be bigger than the entire time for cell. This means that the time per go to should be longer, as we see right here:
Subsequent, let’s check out bounce price. Here’s what we noticed for 2016, 2017, and 2018:
With the brand new information sources from SimilarWeb, the cell bounce price is again up a bit, however nonetheless decrease than it was in 2016. As present in final yr’s research, we consider that cell web site experiences are bettering, and customers are getting extra comfy with it. Nonetheless, desktop nonetheless has the lead over cell because it pertains to bounce price, and that’s not prone to change. For one factor, the use circumstances for individuals on cell units usually contain the necessity to look one thing up shortly whereas they’re on the go.
Let’s now check out the entire web page views between desktop and cell units:
Due to the brand new information sources from SimilarWeb, we see a drop within the proportion of whole web page views from cell units vs desktop, however this quantity remains to be greater than it was in 2016.
To wrap this part up, let’s additionally check out web page views per customer:
The web page views per customer stay considerably greater on desktop than cell. That is per the variations in time on web site and bounce price information proven above.
