I’m positioned within the U.S. but yesterday afternoon once I looked for “Google My Enterprise” in Google, the primary end result I acquired was the UK URL for GMB: https://www.google.com/intl/en_uk/enterprise/.
It wasn’t like that yesterday morning. So what modified?
A canonical tag.
In response to Archive.org, yesterday morning the canonical tag for the URL that normally ranks #1, https://www.google.com/enterprise/, was https://www.google.com/intl/en_us/enterprise/. However trying on the supply of that URL now exhibits the canonical tag has modified to https://www.google.com/intl/en_ae/enterprise/:
I’ll go away it you all to determine how this set-up confused Google sufficient in order that it needed to present me the UK URL as a substitute of https://www.google.com/enterprise/, or why beforehand Google was ignoring the canonical to the /intl/ URL, or why this morning Google is once more displaying https://www.google.com/enterprise/ on the high of that SERP although the AE canonical tag continues to be there.
My solely purpose in pointing this out is that whereas search engine optimisation just isn’t at all times rocket science, it’s usually difficult.
Famed tech search engine optimisation nerd extraordinaire Patrick Stox couldn’t resist digging into the canonicalization situation on Slack.
ohhh, I can reply your final half. The canonical that was https://www.google.com/intl/en_us/enterprise/ is kind of right, in that the web page is a replica and the duplicate cluster lead for that is https://www.google.com/enterprise/ so it “technically” pointed to the appropriate web page. /enterprise is what’s specified within the sitemap for hreflang for en-us and x-default. They seemingly have a little bit of a multitude by breaking each duplicate and hreflang clusters that may take some crawling by googlebot to type out which is why you’re seeing 2 ends in your search as a substitute of simply 1 that swaps with the appropriate model now.